Turn operations into decisions your CFO trusts.
AWCG is Anik Waikar's advisory practice for founders and operators running workforce-heavy, multi-market businesses — built on the same operating discipline he uses to run last-mile logistics at scale: one system that stitches data, process, and people into decisions leadership can act on.
One layer. Six checkpoints.
The same lifecycle Anik runs inside live operations at LMDmax, applied to any workforce-heavy business that needs its operations to produce boardroom-ready answers.
- Hire
Faster speed-to-seat, fewer vacant roles.
- Schedule
Dispatch and coverage that hold under real demand.
- Coach
Frontline performance tracked and improved, not assumed.
- Comply
Risk caught before it becomes a claim.
- Pay
Fewer payroll errors and disputes.
- Analyze
P&L visibility leadership can actually act on.
Scoped to how the business actually runs
Not a standard consulting package — each engagement is built around the operating reality of the business in front of us.
Operations-to-Margin Advisory
Diagnosing where a workforce-heavy operation loses speed, safety, or margin — then rebuilding the workflow to fix it at the root, not the symptom.
Leadership & Decision Systems
Building the management layer, reporting structure, and decision rights a business needs once it has outgrown founder bandwidth.
Ops Systems & Data Integration
Stitching telematics, workflow, and payroll data into one layer leadership can actually read and act on.
Multi-Entity Oversight
One advisory lens across every business an owner runs, so a decision made in one doesn't quietly create a problem in another.
Results execs care about
The operating system is built to move five numbers, each in a known direction.
- Speed-to-seat
- up
- Incidents & claims
- down
- Admin hours
- down
- Payroll errors & disputes
- down
- P&L visibility
- up
Where the discipline is proven
AWCG's advisory isn't theoretical — it runs in parallel with active operating work.
Running customer solutions and India-based operations for a U.S. last-mile delivery and fleet company — the live proving ground for the same systems AWCG brings to clients.
AWCG has operated continuously since 2018, advising at the C-level across industries. What's changed isn't the ownership — it's how much more the practice now draws on hands-on, at-scale operating experience.
Credentials on file
AWS Business Professional
Issued July 2017.
Industry Member, Board of Studies — Computer Science & IT
Rajasthan Technical University, Kota. Shaping curriculum and industry–academia alignment in AI and technology education.
Last-Mile Ops · Logistics AI/ML · Driver Coaching
Plus decision intelligence and exec dashboards, among 49 listed skills across a 6,000+ professional network.
Anik Waikar
Anik has owned AWCG since 2018, advising at the C-level while building his own operating record — first in client-facing account management at InfoObjects, then as Co-founder and General Manager of India Operations at LMDmax Corp.
AWCG exists because that combination is rare: an advisor who is, at the same time, still running a real operation.
Read the full recordRequest a working session
A short note on where the operation is stuck is the best starting point — no need to have it fully framed up.